Please Note: Internal Employees, please access the Jobs Hub app on the Workday Dashboard homepage to apply for the position.
The University of Massachusetts
Global (UMass Global) is a private, nonprofit affiliate of the University of Massachusetts. Accredited by WASC (Western Association of
Schools and Colleges), the university offers undergraduate, graduate, credential, and certificate programs designed to be relevant to more
than 90 career paths. UMass Global has ranked consistently among the best in the nation by U.S. News and World Report.
At the
University of Massachusetts Global, we value the personal health and financial well-being of our employees. With our affordable and flexible
benefit packages we aim to provide peace of mind to allow employees to focus on important aspects of their lives. Our benefits
include:
Healthcare
Medical, dental, and vision plans – including health and flexible spending accounts – that cover
you and your family.
Work-Life Balance
We encourage a healthy work-life balance, that’s why we offer flexible schedules
and remote work opportunities. In addition, we provide generous vacation and sick time and paid holidays which includes a winter
break.
Financial Protection
For life’s unexpected surprises – we provide life and disability insurance, prepaid legal,
identity theft, critical illness, accident, and travel assistance. We also have programs to help you manage student debt offered through
SAVI. Employees are also eligible for Public Student Loan Forgiveness.
Tuition Remission
We support the educational
goals of you and your family by providing tuition discounts at UMass Global and Chapman University.
Wellbeing
24/7
counseling support, through our Employee Assistance Program, and free premium subscription to Calm for you and your dependents! In addition,
our Wellness program provides year-round events that bring together our community and promotes employee
well-being.
Retirement
Pre-tax and Roth options with a generous match of 6% and additional employer contribution of 3%
– totaling 9%!
The Search Engine Optimization (SEO) Specialist enhances the University’s online visibility and contributes to the
digital marketing efforts. Responsible for the development and delivery of the University’s website with an emphasis on SEO, analysis, and
compliance. Liaisons with IT department as a technical resource for the website and manages outside agencies, vendors, and tools related to
website development and SEO.
Remote work from any of the following states – Alabama, Arizona, Georgia, Idaho, Indiana, Minnesota,
Nevada, New Hampshire, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Wisconsin.
Recruiting in California
and Massachusetts only if position job responsibilities warrant it.
NOTE: unless otherwise indicated, work hours are based on Pacific
Time.
The hiring range for this position is $56,000 – $76,000 annually. Offers are determined by a variety of factors, including but
not limited to: geographical location, knowledge, skills, years & depth of experience, and equity with internal team members.
TYPE
OF SUPERVISION:
Receives direction from the Senior Marketing Media Manager.
- Direction – indicates that the
incumbent attains specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed.
Incumbent typically develops procedures within the limits of established policy guidelines.
POSITION DUTIES AND
RESPONSIBILITIES:
ESSENTIAL FUNCTIONS:
Website Maintenance:
- Oversee the official company
website and microsites to maintain current and accurate information utilizing Drupal CMS. - Implement solutions through onsite
optimization related to page titles, URLs, redirects, internal link structures, copy editing, sitemap robots maintenance,
crawlability. - Lead the development and delivery of appropriate solutions for improvement.
- Serve as a website technical
resource and liaison between Marketing and IT departments as well as manage external vendor relationships. - Work with university
stakeholders to audit website content annually, along with periodic academic catalog updates.
Search Engine
Optimization:
- Serve as the subject matter expert related to holistic, technical SEO strategies
- Monitor and analyze
website traffic, user behavior, page rankings and other SEO performance metrics using tools like Google Analytics, SEMrush, Ahrefs, Moz, or
similar platforms. - Utilize tools (i.e. Siteimprove, Google Page Speed, Lighthouse) to analyze site performance and uncover areas of
opportunity. - Conduct thorough keyword research and analysis to identify content opportunities and optimize existing content for
better performance. - Collaborate with website team members and SEO partners.
- Monitor and report overall performance using
SEO/web management tools. - Stay informed about industry trends, algorithm updates, and best practices in SEO to continually refine
strategies. - Maintain compliance and University integrity by monitoring and proactively communicating with external sites to update
web content related to UMass Global University. - Implement link-building and off-page SEO strategies to improve website authority and
increase referral traffic. - Performs other duties, as assigned
POSITION SPECIFICATIONS AND
REQUIREMENTS:
EDUCATION, EXPERIENCE, CERTIFICATION AND/OR LICENSES:
- Bachelor’s degree or equivalent experience
required. - 3+ years website content development, site maintenance and SEO experience.
- Experience with content management
systems such as Sitecore, WordPress, Drupal. - Experience utilizing Google Analytics, Search Console to track website
performance.
ESSENTIAL KNOWLEDGE, SKILLS, AND ABILITIES:
- Ability to prioritize work aligned with University goals
and effectively communicate with stakeholders regarding timelines, scope, and strategic alignment. - A big picture thinker who
understands the strategic implications of the website. - Proficient with SEO and content management tools (SEM Rush,
Siteimprove). - Technical knowledge of website architecture (experience with HTML Markup, CSS, JavaScript XML) a plus.
- Ability
to interpret analytics data for reporting
Machines, Tools, Equipment, Electronic Devices and Software:
- Extensive use
of Google Analytics and SEO tools for implementation and tracking - Working knowledge of Google Tag Manager
- Proficient with
excel
Contact with Students: Never
Contact with Faculty and/or Staff: Frequent
Contact with
Community and Vendors: Occasional
Please Note: Internal Employees, please access the Jobs Hub app on the Workday Dashboard homepage to apply for the position.
Equal Employment Opportunity –
UMass Global is committed to providing an educational and work environment free of unlawful discrimination and harassment in any form. UMass
Global prohibits all forms of discrimination and harassment on the basis of age, race (including hairstyle/texture, protective hairstyles,
braids, locks, and twists), color, religion (including religious observance, belief, practice dress and grooming practices), citizenship,
pregnancy (including temporary physical or mental limitations related to, affected by, or arising out of pregnancy, childbirth, or any
related medical conditions), sex, gender identity, gender expression, transgender status, national origin, ancestry, physical and/or mental
disability, legally-protected medical condition, military (past, present or prospective) status, veteran status, marital status, sexual
orientation, sexual and reproductive health, genetic information, or any other characteristic protected by local, State or Federal
law.
Reasonable Accommodation – UMass Global provides reasonable accommodations to applicants with disabilities. If you need a
reasonable accommodation for any part of the application and hiring process, please notify the recruitment department at [email protected].
To apply, visit https://umassglobal.wd5.myworkdayjobs.com/en-US/UMassGlobalCareers/job/US-AZ-Remote/SEO-Specialist_R-1941
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