Account Manager

Advertising Summary:

Unit: VP Enterprise Mktg and Comm MBU

Department:
University Marketing

Duties & Responsibilities:

Virginia Commonwealth University’s Enterprise Marketing
and Communications (EMC) team is seeking an experienced and collaborative account manager to serve as a liaison between internal university
partners and the centralized marketing division. Reporting to the director, strategic account management and media, the account manager will
oversee integrated marketing projects from intake through execution, ensuring alignment with VCU’s brand, strategic priorities, timelines
and budgets.

This role is ideal for a highly organized communicator who thrives in a complex, fast-paced environment and is
passionate about supporting a mission-driven institution through effective marketing and storytelling.

Key
Responsibilities

Partner Management

• Build quality, long-term relationships with university
  partners
• Proactive and responsive communication
• Advise the partner on relevant strategies, creative approach and tactics
  in partnership with the EMC leadership team
• Oversee the annual marketing plan for the partner, incorporating annual key dates,
  events and milestones

Strategy

• Ensure projects are aligned with enterprise goals and brand
  strategy

• Research key marketing trends, audience insights and communications platforms that inform the creative, media
  and tactical strategy
• Write briefs that define goals and specifications for effective creative and tactical execution

Project and Budget Management

• Oversee stakeholder feedback ensuring strategic consistency and timely
  delivery
• Work with project manager and EMC stakeholders to determine necessary resources, fees, vendor costs and schedules to meet
  or exceed partner expectations
• Track and manage budget

Other duties as assigned

Work
Expectations
This is a hybrid role.

Qualifications:

Minimum Qualifications

• 2-3
  years in account management in higher education, healthcare or other large, complex organization
• Excellent customer service skills
  with strong ability to collaborate with internal and external stakeholders
• Solid working knowledge of digital/social media
  platforms
• Familiarity with media strategy and buying, including broadcast media
• Knowledge of print and production
  processes
• Ability to juggle multiple tasks, deadlines and budgets
• Experience translating stakeholder needs into actionable
  and prioritized plans that align with organizational priorities and brand
• Demonstrated ability to work in and foster an environment
  of respect, professionalism and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a
  commitment to do so as a staff member at VCU.

Preferred Qualifications

Bachelor’s degree in marketing, advertising,
communications or equivalent work experience

Salary Range: $55000 – $65000

Benefits: All
full-time university staff are eligible for VCU’s robust benefits package that includes
comprehensive health benefits, paid annual and holiday leave granted up front, generous tuition benefits, retirement planning and savings
options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career
development and advancement, and more.

FLSA Exemption Status: Exempt

Hours per Week: 40

Restricted Position: No

ORP Eligible: No

Flexible Work Arrangement:
Hybrid

University Job Title: 13221N – Communications Specialist 1