Advertising Manager

Advertising Manager

The University of Southern Mississippi is currently accepting applications for the position of Advertising Manager.

Position Details

Location Hattiesburg

118 College Drive
Hattiesburg, Mississippi, 39406-0001
United States

Division University Communications

Position Type Staff

Employment Status Full Time

Grant Funded No

Salary Range 50,000.00 – 55,000.00

Pay Grade
E10

Posting Close Date Open Until Filled

Special Instructions to Applicants
Applicants must submit the following:
Resume
Cover letter clearly connecting your experience to the responsibilities of this position.
A brief example (1-2 pages) describing one paid digital campaign you personally managed, including the campaign objective, platforms used, your role in execution and optimization, and measurable results.

Applicants must be currently authorized to work in the United States on a full-time basis without the need for visa sponsorship. The University will not sponsor applicants for work visas (e.g., H-1B).

Job Summary
The Advertising Manager executes the University’s paid media efforts by translating overarching marketing strategies into effective advertising plans across digital and traditional channels. This role manages the full lifecycle of paid campaigns, from technical setup and budget deployment to ongoing optimization and performance analysis, ensuring institutional objectives are achieved with precision, efficiency, and measurable impact.

Primary Duties and Responsibilities

1. Develops advertising plans by translating overarching marketing strategies into detailed paid media tactics aligned with institutional goals and established budget parameters.
2. Builds, launches, and manages paid media campaigns across search, social, video, and other digital and traditional channels, ensuring technical accuracy, platform compliance, and timely deployment.
3. Monitors and optimizes campaign performance daily, making real-time adjustments within established budget guardrails to maximize efficiency, reach, and return on investment.
4. Analyzes and interprets advertising data, evaluating campaign effectiveness, identifying performance trends, and preparing reports on spending, engagement, and outcomes to inform future strategy.
5. Coordinates advertising initiatives across teams, managing timelines and collaborating with design, web, video, and social media teams to ensure creative assets are optimized and aligned with platform specifications and campaign objectives.
6. Maintains current knowledge of paid media trends, platform updates, and emerging technologies
7. Performs other duties as assigned.

Minimum Qualifications
Bachelor’s degree from an accredited college or university in business, advertising, marketing, communications, public relations, or related field; and two (2) years of experience in digital advertising, including hands-on experience with planning, executing, and optimizing paid search campaigns along with professional experience managing a budget.

Knowledge, Skills & Abilities

• Excellent written and verbal communication skills
• In-depth knowledge of marketing and advertising
• Ability to understand and translate technical specifications for ad creative
• Ability to be highly accurate with budget tracking
• Working knowledge of a wide-range of communication channels, including traditional and digital media
• Excellent organizational skills
• Ability to work individually with minimal supervision and as part of a team in a collaborative work environment
• Ability to complete occasional day travel to other locations as needed to fulfill job responsibilities
• Ability to synthesize information and express complex information concisely
• Ability to aptly apply concepts such as fractions, percentages, ratios, and proportions to practical situations
• Ability to define problems, collect data, establish facts and draw valid conclusions

Preferred Qualifications
Experience managing campaigns across a variety of platforms such as Google, Meta, LinkedIn, Spotify, and OTT platforms. Experience with Google Analytics 4.

About The University of Southern Mississippi
Since our founding in 1910, The University of Southern Mississippi has remained dedicated to preparing students for success. We deliver programs to more than 13,000 students in Hattiesburg and Long Beach, at teaching and research sites across the Mississippi Gulf Coast, as well as online. We are a community-engaged Carnegie R1 university, earning distinction as one of the nation’s leading research institutions.

Southern Miss is known for pioneering work in polymer science, ocean science, spectator sports safety and security, and bringing language to children with communication disorders. We are also a national leader in a broad range of disciplines, including cybersecurity, hydrography, nutrition, aquaculture, kinesiology, and economic development, among others.

We produce graduates ready to enter fields that are leading the way in emerging technologies through programs such as computer engineering, information technology, and ocean engineering. We’re developing the next generation of business leaders, while also responding to critical workforce shortages by producing skilled professionals in education and nursing. With a tradition of excellence in the arts, we are one of only 36 public institutions in the nation accredited in four major areas of the arts. Home to the Golden Eagles, our student-athletes compete in 17 NCAA Division I sports. With a culture marked by passion and persistence, Southern Miss is delivering graduates who are ready for life. For more information, visit www.usm.edu.

The University of Southern Mississippi is an equal opportunity employer, and all qualified applicants will receive consideration for employment. EOE/VETS/DISABILITY.