Assistant Director, Digital Marketing (Temporary)

Position Summary

Reporting to the Director for Marketing Optimization & Integration, the Temporary Assistant Director,
Digital Marketing is a critical member of the Office of Alumni Relations and Development (OAD) Marketing Strategy & Enablement team.
This
role is responsible for hands-on planning, building, and deployment of high-priority email marketing campaigns and lifecycle
communications
during a leave coverage period.

This position serves as the email lead for several schools and central initiatives,
executing
complex, data-driven email campaigns in Salesforce Marketing Cloud while coordinating closely with unit liaisons, analytics
partners, and
creative teams. While informed by senior-level strategy, this role is intentionally execution-heavy, focused on day-to-day
delivery,
troubleshooting, and campaign leadership.

Responsibilities

Email Campaign
Strategy &
Execution

• Act as email lead and support for fundraising and engagement campaigns across multiple schools
  and units,
  coordinating timelines, requirements, approvals, and final delivery with unit liaisons and internal partners.
• Execute
  complex
  email builds and deployments in Salesforce Marketing Cloud, including high-volume sends, like fiscal year-end, advanced dynamic
  content,
  data-driven segmentation, QA testing, and troubleshooting to ensure accuracy and performance.
• Plan and manage engagement
  journey
  communications, maintaining and updating journey content, scheduling sends, and coordinating execution during the spring and summer
  in
  partnership with Marketing Strategy & Enablement project managers.
• Implement lifecycle marketing best practices by applying
  audience segmentation, personalization techniques, and journey logic to support constituent engagement across key milestones and campaign
  phases.

Columbia Giving Day Support

• Support the planning and
  execution of Columbia Giving Day,
  collaborating with cross-functional teams to deliver coordinated, high-impact digital marketing efforts in
  support of institutional
  fundraising and engagement goals.

Ongoing Communications &
Operations

• Support acknowledgment email
  and anniversary email management, including unit-specific updates,
  emergency pauses, and monthly reporting updates
• Maintain and
  monitor Salesforce Marketing Cloud operations during the transition
  period, ensuring continuity and stability.
• Support the UpRoar
  CRM implementation and March 2026 go-live, collaborating with
  Marketing Strategy & Enablement to ensure digital marketing readiness,
  operational continuity, and successful adoption.

Reporting, Testing & Best Practices

• Monitor campaign
  performance and contribute
  results to internal trackers and reports.
• Apply test-and-learn principles, including A/B testing and
  optimization based on
  performance insights.
• Uphold and apply established digital marketing and email best practices to ensure
  consistency and quality
  across campaigns.

Collaboration & Knowledge Sharing

• Attend and
  actively
  participate in all Marketing Strategy & Enablement (MSE) team meetings and regular Marketing Optimization & Integration (MOI)
  check-ins to ensure alignment, continuity, and awareness of priorities during the leave period.
• Act as a trusted partner to the
  Marketing Strategy & Enablement team, unit liaisons, analytics colleagues, and creative teams to ensure seamless execution.
• Provide tactical guidance and documentation to support continuity before and after the leave period.
• Perform additional digital
  marketing duties and special projects as required.

Minimum Qualifications

• Bachelor’s degree required
  and or equivalent.
• Minimum of 2-4 years of related experience.
• Demonstrated experience in Salesforce Marketing
  Cloud.
• Proficiency in HTML and CSS.
• The ideal candidate will also be proficient in Google G suite (Gmail, Google Docs,
  Google Drive, etc.).
• Candidate will be a deadline-driven self-starter with a conscientious attention to detail, and excellent
  organizational, verbal, and written communication skills.
• Ability to prioritize effectively and manage a large volume of changing
  information and projects is critical.
• Proficiency with basic image manipulation and graphic design experience with Adobe
  Photoshop/Creative Suite is required.
• Must have a commitment to exceptional quality and customer service, and must be able to
  handle confidential information with discretion.

Preferred Qualifications

• Work experience in higher
  educational institutions, or other complex organizations, is highly preferred.
• Familiarity with digital tools and resources, such
  as Movable Ink and Litmus, is highly desirable; interest in exploring and experimenting with new platforms; ability to learn quickly and be
  flexible when working in the digital space is preferred.