Coordinator, Marketing

Location: Florida, United States

Job Type:
Full-Time

Job Number: 00776

Division: Office of Communications &
Marketing

Opening Date: 02/05/2026

Closing Date:
Continuous

Description

The Marketing Coordinator is a key execution-focused member of
the Communications and Marketing team, responsible for implementing marketing strategies that support enrollment, recruitment, and
institutional visibility.  This role emphasizes excellent writing, social media execution, cross-department collaboration,
and brand consistency, while also providing graphic design and creative support as part of an integrated marketing
function.

Working closely with the Vice President of Communication and Chief Marketing Officer, the Associate Vice President of
Communications, and the Admissions team, the Marketing Coordinator translate strategy into action-developing content, coordinating
campaigns, managing workflows, and ensuring messaging is clear, consistent, and aligned with institutional priorities.

Examples of Duties

Marketing & Content Execution:

• Execute
  marketing strategies and campaigns that support enrollment and institutional goals, with guidance from Communications
  leadership
• Write primary copy for marketing materials across channels, including web content, email campaigns,
  social media, digital advertising, and print collateral
• Adapt tone and messaging by audience, including prospective students,
  families, academic audiences, and campus stakeholders
• Collaborate with Admissions and Communications to develop compelling messaging
  that resonates with target audiences
• Assist in campaign planning by proposing content ideas and messaging approaches, while focusing
  primarily on execution

Social Media Management & Performance Reporting:

• Collaborate with the Associate
  Vice President of Communications to write, publish, and manage institutional social media content
• Execute social media content
  calendars and campaigns, with support and coordination from the broader communications team
• Monitor, analyze, and report on social
  media performance and engagement metrics, using insights to refine execution and improve outcomes
• Stay informed on social media best
  practices and platform trends relevant to enrollment marketing

Brand Stewardship & Visual
Standards:

• Ensure all marketing content adheres to established brand guidelines, including appropriate use of logos, fonts,
  colors, and visual standards
• Write and edit content within the College’s established brand voice, ensuring clarity, consistency, and
  professionalism across channels
• Support other departments in determining appropriate branding for their materials and
  initiatives
• Ensure consistency of messaging and visual identity across digital and print platforms

Graphic Design
& Creative Support:

• Develop graphic designs supporting branded digital and printed materials, including posters, flyers,
  digital signage, web graphics, and social media assets
• Assist with layout, creative development, and production of marketing
  materials in coordination with Communications leadership
• Assist with photography and videography projects; video editing experience
  is a plus
• Take photographs and video of campus events and general campus life as needed
• Assist with website updates in
  coordination with the web development team
• Maintain, organize, and archive visual assets

Coordination, Workflow
& Collaboration:

• Manage multiple projects simultaneously while prioritizing requests and working within established
  timelines and approval processes
• Coordinate with internal departments-primarily Communications and Admissions-to ensure marketing
  efforts are aligned and executed efficiently
• Assist with marketing and logistics with campus events including the Socratic
  Stage
• Work with external vendors as needed to support marketing and creative projects
• Participate in regular collaboration
  and planning meetings with marketing partners
• Support occasional evening or weekend work for events or recruitment activities as
  needed

This role is execution-driven, with opportunities to grow strategic insight over time, but does not carry director-level
responsibility.

Other duties as assigned

Minimum Qualifications

• Bachelor’s
  degree in marketing, communications, graphic design, or a related field

All candidates must be legally authorized to work in the
United States without requiring immigration sponsorship, including but not limited to non-immigrant visas, such as H1B, STEM, or F1, now and
in the future.

New College of Florida (NCF) is an equal opportunity employer and educational provider committed to a policy of
non-discrimination for any member of the NCF community on the basis of race, creed, color, sex, religion, national origin, age, disability,
genetic information, veterans’ status, marital status, or any other legally protected group status. This policy applies to faculty, staff,
students, volunteers, visitors, applicants, and contractors in a manner consistent with applicable laws, regulations, ordinances, orders,
and University policies, procedures, and processes.