Coordinator – Media Relations

Location: Collin Higher Education Center

Primary Location:

3452 Spur 399, McKinney, Texas,
75069

We are searching for candidates that meet the required qualifications and experience and are able to perform the essential
duties and responsibilities.

Job Summary:

We are seeking a dynamic and skilled media relations coordinator to join our
Communications team at Collin College. This position plays a crucial role in enhancing the college’s reputation and visibility through
strategic media engagement and communication. The ideal candidate will possess excellent communication skills, a keen understanding of media
landscape trends, and a passion for higher education.

Position will require frequent travel within the DFW area.

Required
Qualifications:

Essential Duties & Responsibilities

• Develop and implement comprehensive media relations
  strategies and plans to promote Collin College’s initiatives, events, and achievements. Coordinate and plan pitch concepts and materials.
  Determine objectives and metrics.
• Collaborate with the Marketing and Communications team to develop engaging content for press
  releases, social media, and other communication channels.
• Write articles promoting the college district.
• Write and send
  compelling press releases, media advisories, and other materials to effectively communicate key messages to the media.
• Cultivate
  and maintain relationships with local media outlets, journalists, and influencers. Coordinate interviews with local media.
• Monitor
  media coverage and provide regular reports and analysis to stakeholders. Proactively identify opportunities to capitalize on positive
  coverage and address any negative publicity.
• Assist in developing and implementing crisis communication plans and serve as a
  spokesperson for the college when necessary.
• Provide media relations support for college events, including groundbreakings, press
  conferences, and academic ceremonies.
• Coordinate media training and support for Communications team members, leadership, faculty
  and staff spokespeople, as needed, to effectively communicate with the media.

Supplemental Functions

• Perform
  other duties as assigned.
• Perform all duties and maintain all standards in accordance with college policies, procedures and Core
  Values.

Knowledge, Skills & Abilities

• Knowledge of AP style
• Knowledge of digital platforms
• Knowledge of social media
• Knowledge of online marketing
• Knowledge of marketing principles
• Familiarity with
  media monitoring tools and software is preferred
• Experience with crisis communication and media training is a plus
• Possess
  an understanding of the complex, fragmented media landscape and how to bring together cohesive programs and drive results for clients
• Superior organization skills and exceptional attention to detail. Self-starter, proactive, able to work independently and in team
  settings
• Excellent written and verbal communication skills, with a keen eye for detail and accuracy
• Strong interpersonal
  skills and the ability to cultivate and maintain relationships with media contacts and stakeholders
• Creative thinking and
  problem-solving skills
• Creative news and feature writing skills
• Proofing and editing skills
• Organization and time
  management skills
• Interpersonal skills
• Project management skills
• Interviewing skills
• Ability to work
  effectively in a fast-paced environment, prioritize tasks, and meet deadlines
• Ability to work independently as well as part of a
  collaborative team
• Ability to guide, direct and motivate direct reports, including setting performance standards and monitoring
  performance
• Ability to establish and maintain effective working relationships
• Ability to communicate effectively, both
  orally and in writing
• Ability to research and write press releases, news and feature stories and marketing materials
• Ability to serve as project manager
• Ability to serve as editor

Physical Demands & Working
Conditions
Light Work – Exerting up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or a negligible
amount of force constantly having to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for
the Sedentary Work category and the worker sits most of the time, the job is rated Light Work. Positions in this class typically require
talking, hearing, seeing, grasping, standing, walking and repetitive motions. Relatively free from unpleasant environmental conditions or
hazards. Office environment. Little physical effort required.

Requirements
Bachelor’s degree in communications, public
relations, journalism, or a related field from an accredited institution and five (5) years of related experience required.

Preferred

Agency, TV/radio or news organization experience preferred.

**This position is Security Sensitive,
therefore, candidates will be subject to a criminal background check.**

The intent of this job description is to provide a
representative summary of the types of duties and responsibilities that will be required of the positions given this title and shall not be
construed as a declaration of the specific duties and responsibilities of any particular position. Employees may be requested to perform
job-related tasks other than those specifically presented in this description. Fair Labor Standards Act (exempt/non-exempt) is designated by
position. The employer actively supports Americans with Disabilities Act and will consider reasonable accommodations.

Required
& Preferred Qualifications (if applicable):

The intent of this job description is to provide a representative summary of the
types of duties and responsibilities that will be required of the positions given this title and shall not be construed as a declaration of
the specific duties and responsibilities of any particular position. Employees may be requested to perform job-related tasks other than
those specifically presented in this description. Fair Labor Standards Act (exempt/non-exempt) is designated by position. The employer
actively supports Americans with Disabilities Act and will consider reasonable accommodations.

***This is a Security Sensitive
position. Therefore, candidates will be subject to a criminal background check.***

Compensation Type:

Salary

Employment Type:

Full time

Hiring Minimum

$59,472.00

Hiring Maximum

$71,366.40

Compensation is determined based on experience.

**Application submission deadline is 12am of the date
listed.**

10/03/2025

Collin College is an Equal Opportunity Employer and does not discriminate on the basis of any
characteristic protected by applicable law.