Digital Content Specialist

Job Type: Full time

Job Number: R1266

Location: Tempe, AZ

Digital Content Specialist

The ASU Outreach Hub is a nonprofit organization that supports the outreach and
transactional needs of the ASU public enterprise through marketing and engagement solutions that advance the university and strengthen its
brand. It specializes in paid media outreach, data-driven insights and outreach to alumni, donors and targeted corporations.

The
Digital Content Specialist supports digital strategies across ASU social media accounts, including the ASU Foundation and Sun Devil Rewards,
by creating, publishing, and optimizing on-brand content. This role is responsible for day-to-day content execution, performance tracking,
and reporting insights to leadership and stakeholders to support engagement and goals.

What you’ll do

• Creates
  and
  publishes platform-appropriate digital content across social media channels such as Instagram, Facebook, LinkedIn, and other platforms
  as
  assigned, in alignment with cross-channel strategies and planning
• Maintains and manages a social media content calendar in
  coordination with internal stakeholders and project timelines
• Develops a working understanding of audience segments and
  personas and
  applies this knowledge to create relevant, engaging content that inspires action
• Develops content in multiple
  formats, including
  short-form video, static graphics, carousels, and copy, to drive engagement and brand
  affinity
• Collaborates with project managers,
  client solutions managers, designers, and video producers to understand
  objectives, audiences, and desired outcomes and translate them into
  compelling, on-brand content
• Actively participates in new
  idea generation, brainstorming concepts, and makes recommendations for
  creative ways to accomplish marketing goals
• Reviews
  marketing plans and applies them to content creation; monitors content and
  campaign performance using platform analytics and reporting tools
  to inform ongoing optimization
• Analyzes and reports on social
  media performance metrics, identifying trends, insights, and
  opportunities for improvement; shares updates in meeting and presentation
  formats
• Coordinates day-to-day content creation and
  ideation with student workers, providing guidance and feedback on assigned
  tasks
• Researches best practices, emerging trends,
  and platform updates to inform content recommendations and
  execution
• Ensures content meets brand, accessibility, and
  compliance standards, including accuracy, grammar, punctuation, writing
  style, and department requirements
• Performs other
  duties as assigned

What you’ll need

• Working
  knowledge of social media publishing, monitoring, and
  listening tools
• Understanding of digital content best practices, including
  platform-specific requirements and short-form
  video fundamentals
• Strong written and verbal communication skills with the ability to
  collaborate effectively across
  teams
• Ability to think strategically, holistically, and articulate how to best engage with key
  audiences throughout the
  engagement lifecycle
• Ability to interpret brand platforms, design standards, content guidelines, and
  strategic communications
  plans and apply them to creative execution
• Demonstrated proficiency using creative and productivity tools,
  including
  Microsoft Office, Google Docs and Slides, and project management systems
• Collaborative style, combined with the ability
  and
  desire to work in a team-based environment
• Ability to maintain a high degree of confidentiality and responsibility regarding
  information related to Enterprise Partners, its subsidiaries and University business and confidential prospect
  information
• Ability
  to work both independently and as part of a team
• Problem solver who can take initiative
  and set priorities while being flexible
• Detail-oriented with a commitment to accuracy, quality, and
  consistency
• Highly organized and able to handle multiple
  projects
• Adept at navigating complex environments
  with evolving priorities and communication plans
• Knowledge of AP
  style

Relevant qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or closely related
  field
• One (1) year of related
  experience in content creation, preferably for social media platforms (Facebook, Instagram, LinkedIn,
  etc.)
• Or any equivalent
  combination of experience and/or education from which comparable knowledge, skills and abilities have been
  achieved

Benefits

• Hybrid work schedule. We work from home two days a week!
• Comprehensive benefits
  package, including
  medical, dental, and vision insurance
• 401(k) plan with matching employer contribution
• 22 days of vacation
  time
• 11
  holidays, including your birthday
• Parental leave
• Significant tuition reductions
• Professional
  development is highly
  valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new
  areas of
  interest
• $30 bi-weekly cell phone reimbursement

At ASU Enterprise Partners:

ASU Enterprise
Partners is a nonprofit organization whose mission is to provide an ecosystem of
services to create solutions and generate resources to
extend Arizona State University’s reach and advance its charter. ASU Enterprise
Partners supports ASU and several affiliates, including the
ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL,
Skysong Innovations and University Realty.

ASU
Enterprise Partners is home to several Centers of Excellence
whose purpose is to provide professional services to its affiliates. The
Centers of Excellence include Finance, General Counsel,
Investments, Public Relations and Strategic Communications, Human Resources,
Facilities and Operations, Data Analytics and Insights
Planning, Budgeting and Strategy, and Technology and Solutions.

At ASU
Enterprise Partners

We serve

ASU and one another with integrity, trust and compassion

We engage

step up, own it, collaborate

We innovate.

continuously, fearlessly, make decisions and take risks

We care

that everyone feels respected and valued for who they are

ASU Enterprise Partners is an
Equal
Opportunity Employer