This position reports to the Executive Associate Athletics Director for External Operations
I. Basic
Responsibilities
- Create and execute all marketing and promotion plans for assigned intercollegiate athletics programs, focused
primarily on driving attendance and fan engagement.
B. Manage the successful operation and growth of Rally Cats, ACU Athletics Kids
Club.
C. Develop and execute a student promotional plan by communicating and forming relationships on campus with Student Life,
Social Clubs and student organizations.
D. Work in conjunction with Abilene Christian Sports Properties to implement and fulfill all
corporate sponsorships.
II. Essential Duties include the following. Other duties may be assigned. Reasonable accommodations
may be made to enable individuals to perform the essential functions.
A. Create and execute marketing and promotional plans
for assigned intercollegiate athletics programs.
1. Develop comprehensive marketing plans for all assigned athletics programs –
primarily focused on increasing attendance and fan experience.
2. Work with creative services to develop all advertising media for
both external and internal audiences.
3. Coordinate game day experience, including the preparation of game day scripts to be used and
followed by PA announcer and other game day personnel.
4. Ensure the promotion of athletics events increases visibility of ACU on the
campus and within the Abilene community.
5. Schedule workers for music, video board, in-game promotions, and marketing tables as
available at athletics events.
B. Manage the successful operation and growth of Rally Cats, ACU Athletics Kids Club.
1.
Develop and implement strategies to grow membership, participation, and retention year over year. Identify and implement new experiences and
incentives that enhance the value of Rally Cats membership.
2. Plan and execute Rally Cats game day experiences, including check-in,
giveaways, activities, and special recognitions. Coordinate kids-focused promotions and events in collaboration with marketing, ticketing,
and game operations staff.
3. Serve as the primary point of contact for parents and families regarding Rally Cats activities and
benefits. Manage Rally Cats communications, including emails, digital content, and event reminders to parents and guardians.
4.
Collaborate with campus, community and corporate partners to expand outreach and visibility of the Rally Cats
C. Develop and execute
a student promotional plan by communicating and forming relationships on campus with Student Life, Social Clubs and student
organizations.
1. Coordinate with Student Life staff on game day promotions and themes targeted to students.
2. Identify key
games for student activation (rivalries, special promotions, etc.).
3. Collaborate with student organizations, SGA, and residence
life to promote attendance.
4. Assist in organizing on-campus appearances by teams.
D. Work in conjunction with
Abilene Christian Sports Properties to implement and fulfill all corporate sponsorships.
1. Work with the General Manager to develop
in-game features and promotions that can be sold to corporate sponsors.
2. Ensure that all corporate sponsor inventory items are
fulfilled.
E. Game Day Operations and Event Management.
1. Recruit, train and supervise all employees necessary to provide a
high-quality game day experience.
2. Provide preseason and postseason marketing plans to the Executive Associate AD for External Ops
and coaches for assigned sports.
3. Assist in the successful completion of special athletics related events (NCAA competitions,
conference tournaments, and outside events held in ACU Athletic venues).
III. Supervisory Responsibilities:
A. Supervise the marketing assistants
B. Recruit and supervise undergraduate student interns
C. Prepare work
schedules and assignments for student workers.
IV. Professional Development Requirements:
1. Documented
marketing experience, preferably in athletics or entertainment.
2. Ability to organize multiple tasks, meet deadlines, and coordinate
diverse events, while maintaining a courteous and professional attitude.
3. Strong communication skills-written, verbal,
non-verbal.
4. Positive attitude, committed to excellence and continued growth, high energy, outgoing and relational.
5.
Excellence in attending to details.
6. Ability to work with a number of constituents to produce a well-run athletics event.
7.
Knowledge of NCAA, conference and ACU rules and regulations.
8.. Ability to work flexible hours and adjust to a varied
schedule.
V. Qualifications:
ACU is affiliated with the fellowship of the Church of Christ. This position requires the
employee to be a professing Christian and to be willing to support the Christian mission of ACU.
A. Professional
1. Bachelor’s
degree required, Master’s degree preferred.
2. One to three years of experience in marketing, promotions or fan engagement.
3.
Knowledge of Adobe Creative Suite preferred.
B. Personal
1. Strong Christian beliefs and values.
2. Ability to
establish and nurture strong relationships.
3. Approach to assignments that are creative and well thought out.
4. A high
degree of self-motivation.
VI. Physical Demands
A. Ability to endure long hours of work.
B. Extended
periods of walking, standing and climbing stairs.
C. Ability to lift up to 40 lbs.
D. Ability to lift tables and chairs to
arrange events.
E. Work nights, weekends and holidays..
F. Possible exposure to weather extremes.
G. Extended periods
of sitting and typing at a computer.
ACU does not unlawfully discriminate on the basis of race, color, age, sex, disability, genetic
information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law.
ACU is
committed to maintaining a safe and secure campus environment and protecting the university’s financial and physical assets. Therefore,
Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions. As a current
employee, it will be determined if you need an additional background check upon your hire.
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