Performance Marketing Lead

Dean – School Of Professional Advancement
Location: New Orleans, LA

Summary
The School of Professional
Advancement is seeking a Performance Marketing Lead who will partner with external marketing agencies and internal stakeholders to establish
overall digital strategy, build and own the performance measurement framework, and actively manage marketing effectiveness to drive
enrollment growth and program impact. This role will lead the development and execution of a comprehensive portfolio of digital marketing
strategies designed to fuel growth and continuous improvement across academic programs. The Performance Marketing Lead will oversee and be
directly accountable for performance outcomes across key platforms, including Google Analytics, Google Tag Manager, Meta Conversions, and
LinkedIn Conversions, among others, ensuring accurate tracking, attribution, and reporting across all channels.

The
Performance Marketing Lead will build and own the full measurement infrastructure, including designing the performance framework, developing
modeling and forecasting methodologies, and creating dashboards that inform strategic decision-making. This individual will actively
evaluate results and shift media allocations in real time based on performance insights.

In collaboration with external
digital marketing partners, the Performance Marketing Lead will guide media strategy, tactical planning, bid strategy, and budget
allocation.

A cover letter is required when applying for this position.

The Performance Marketing Lead will build and
own the full measurement infrastructure, including designing the performance framework, developing modeling and forecasting methodologies,
and creating dashboards that inform strategic decision-making. This individual will actively evaluate results and shift media allocations in
real time based on performance insights.

In collaboration with external digital marketing partners, the Performance Marketing Lead
will guide media strategy, tactical planning, bid strategy, and budget allocation.

Required Knowledge, Skills, and
Abilities:

• Ability to respond nimbly in a fast-paced environment.
• Excellent communication skills, able to engage
  and present to stakeholders and influence all levels and across all functions, internally and externally.
• Exceptional at working
  cross-functionally.
• Demonstrated critical thinking and problem-solving abilities.
• Ability to prioritize,
  work cooperatively and collaborate with cross-functional teams in an exceedingly fast paced environment.
• Exceptional
  attention to detail and excellent written and oral communication skills.

• Ability to respond nimbly
  in a fast-paced environment.
• Excellent communication skills, able to engage and present to stakeholders and influence all levels
  and across all functions, internally and externally.
• Exceptional at working cross-functionally.
• Demonstrated
  critical thinking and problem-solving abilities.
• Ability to prioritize, work cooperatively and collaborate with
  cross-functional teams in an exceedingly fast paced environment.
• Exceptional attention to detail and excellent written and
  oral communication skills.

• Excellent communication skills, able to engage and present to stakeholders and
  influence all levels and across all functions, internally and externally.
• Exceptional at working cross-functionally.
• Demonstrated critical thinking and problem-solving abilities.
• Ability to prioritize, work cooperatively and
  collaborate with cross-functional teams in an exceedingly fast paced environment.
• Exceptional attention to detail and
  excellent written and oral communication skills.
• Exceptional at working cross-functionally.
• Demonstrated
  critical thinking and problem-solving abilities.
• Ability to prioritize, work cooperatively and collaborate with cross-functional
  teams in an exceedingly fast paced environment.
• Exceptional attention to detail and excellent written and oral communication
  skills.

Required Education and/or Experience:

• Bachelor’s Degree in marketing, communications or related
  field
• 8 years of digital marketing experience.
• 8 years of digital marketing experience.

Preferred Qualifications:

• Strong understanding of the higher education recruitment space for online
  learners
• Experience with higher education CRMs.
• In-depth knowledge of digital engagement channels, technical
  strategies, and emerging global trends.
• Clear track record of effectively leading high-profile initiatives to meet performance
  marketing KPIs.
• Deep experience and understanding of the principles and disciplines of performance marketing, including SEM,
  affiliates, display, CRM, and marketing automation.
• Proven analytical skills in leveraging customer data and insights to
  drive campaign decisions.
• Demonstrated knowledge of emerging AI-driven tools and practices in digital performance
  marketing, including audience targeting, content optimization, and campaign analytics.
• Clear understanding and
  demonstrable experience of working with internal stakeholders to execute and measure a digital engagement strategy to achieve growth
  objectives.

• Experience with higher education CRMs.
• In-depth knowledge of digital
  engagement channels, technical strategies, and emerging global trends.
• Clear track record of effectively leading high-profile
  initiatives to meet performance marketing KPIs.
• Deep experience and understanding of the principles and disciplines of
  performance marketing, including SEM, affiliates, display, CRM, and marketing automation.
• Proven analytical skills in
  leveraging customer data and insights to drive campaign decisions.
• Demonstrated knowledge of emerging AI-driven tools and
  practices in digital performance marketing, including audience targeting, content optimization, and campaign analytics.
• Clear understanding and demonstrable experience of working with internal stakeholders to execute and measure a digital engagement strategy
  to achieve growth objectives.

• In-depth knowledge of digital engagement channels, technical
  strategies, and emerging global trends.
• Clear track record of effectively leading high-profile initiatives to meet performance
  marketing KPIs.
• Deep experience and understanding of the principles and disciplines of performance marketing, including SEM,
  affiliates, display, CRM, and marketing automation.
• Proven analytical skills in leveraging customer data and insights to
  drive campaign decisions.
• Demonstrated knowledge of emerging AI-driven tools and practices in digital performance
  marketing, including audience targeting, content optimization, and campaign analytics.
• Clear understanding and
  demonstrable experience of working with internal stakeholders to execute and measure a digital engagement strategy to achieve growth
  objectives.

• Clear track record of effectively leading high-profile initiatives to meet performance
  marketing KPIs.
• Deep experience and understanding of the principles and disciplines of performance marketing, including SEM,
  affiliates, display, CRM, and marketing automation.
• Proven analytical skills in leveraging customer data and insights to
  drive campaign decisions.
• Demonstrated knowledge of emerging AI-driven tools and practices in digital performance
  marketing, including audience targeting, content optimization, and campaign analytics.
• Clear understanding and
  demonstrable experience of working with internal stakeholders to execute and measure a digital engagement strategy to achieve growth
  objectives.
• Deep experience and understanding of the principles and disciplines of performance marketing, including SEM,
  affiliates, display, CRM, and marketing automation.
• Proven analytical skills in leveraging customer data and insights to drive
  campaign decisions.
• Demonstrated knowledge of emerging AI-driven tools and practices in digital performance marketing, including
  audience targeting, content optimization, and campaign analytics.
• Clear understanding and demonstrable experience of working with
  internal stakeholders to execute and measure a digital engagement strategy to achieve growth objectives.

Compensation
Information
This position is classified as “exempt, salaried” and is assigned to pay grade 28. Tulane offers a variety of options to
enhance your health and well-being so that you may enjoy more out of life now and in the future. Learn more about Life at Tulane as well as our Benefits and Pay. See our Candidate Resources to learn more about our hiring process and
what to expect.

How to Apply:

This position will close on 03/29/2026

Please Note:
Depending on your role and the department in which you work, you may be expected to adhere to COVID-19 requirements, such as vaccinations
and booster shots.

Click “Apply Now” to apply for this job.

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