Social Media Content Coordinator

R0010274
Tampa

If you are a current University of Tampa
student, please search for and apply to student jobs here via Workday. Job applications for current students will not be considered
if submitted through the external career center.

Position Details

Social Media Content
Coordinator

Office of Marketing and Communications Reports to: Social Media Manager Collaborates with: Director of Digital
Strategy and Experience; Director of Creative and Brand Services; Editorial Director; Student Creators

Work Schedule:
Monday-Friday, 8:30 a.m.-5:00 p.m.

Summer Schedule: Monday-Thursday, 8:00 a.m.-5:30 p.m.

Occasional evenings and weekends
required for events and live coverage.

Position Summary

The Social Media Content Coordinator brings the University of
Tampa’s brand to life through authentic, high-impact storytelling across social media and digital channels. Reporting to the Social Media
Manager, this position produces engaging photfinal_socialeo, video, and multimedia content that fuels institutional storytelling, drives
engagement, and supports enrollment and national reputation goals. The ideal candidate is a creative, trend-aware storyteller and an agile
content producer who understands the fast-paced pulse of social media and is able to conceptualize, film, edit, and publish compelling
short-form videos and digital stories that resonate with target audiences, including prospective students, families, alumni, and community
audiences. They’re also able to learn from content performance and metrics, adjusting their content and strategy accordingly. They are ever
curious and on the leading edge of social media as it continues to evolve.

Key Responsibilities

Social Media
Execution and Engagement

• Support daily social media channel monitoring, engagement, and execution in alignment with the
  institutional social media strategy and as directed by the Social Media Manager, Director of Digital Strategy and Experience, and Vice
  President for Marketing and Communications.
• Monitor comments and messages; respond in brand voice and escalate sensitive or
  reputational issues promptly per institutional social media guidelines.
• Identify on-brand, student-generated, or unit-generated
  content suitable for institutional reuse and secure permissions as needed.

Content Creation and Production

• Capture
  photo and video content that authentically showcases the UTampa community, academics, and campus life.
• Produce short-form
  vertical videos for TikTok, Instagram Reels, YouTube Shorts, and emerging platforms.
• Produce more formal, promotional videos as
  requested. This video could be requested in horizontal or vertical formats or a version in both.
• Edit, caption, and publish
  content that meets accessibility standards (captions, alt text, contrast), complies with copyright guidelines and adheres to UTampa brand
  and image-use policies.
• Partner with the Director of Brand and Creative Services to ensure design excellence and brand
  consistency.
• Collaborate with the Editorial Director and campus storytellers to adapt long-form features into platform-ready
  short-form assets.
• Utilize university-issued camera and audio equipment for shoots; maintain proper care, storage, and
  documentation. Recommend new tools or upgrades to improve production quality and efficiency.

Planning, Analytics, and
Optimization

• Contribute to the creation and maintenance of daily and weekly social content calendars, collaborating with the
  Social Media Manager on campaign planning and audience targeting.
• Pull analytics from Sprout Social, Meta Business Suite,
  Instagram or similar tools (reach, engagement, completion rates) and share creative recommendations to improve results and inform future
  content.
• When available, utilize social listening tools to maintain a pulse on what is trending in and around the university.
• Maintain organized digital asset libraries with appropriate metadata, versioning, and usage rights. Upload finished content and
  broll to digital libraries for future possible use.

Student and Campus Collaboration

• Provide day-to-day guidance to
  student social media assistants and Spartan Content Collective (student interns), including creative planning, shot lists, captions, and
  event coverage.
• Coordinate with Enrollment, Advancement, Athletics, Student Affairs, and Academic Affairs to source stories that
  reflect institutional priorities and student success.
• Provide on-site event coverage for key institutional moments (e.g.,
  Commencement, Open House, athletic events, move-in and orientation, yield events) on a rotating basis during evenings or weekends.

Innovation and Professional Growth

• Stay informed about emerging social trends, algorithms, tools, and technologies
  to enhance UTampa’s digital storytelling.
• Contribute creative ideas that advance the university’s presence on new or evolving
  social platforms.
• Participate in professional development to strengthen skills in videography, editing, and digital engagement.

Qualifications

Education

• Bachelor’s degree in communications, digital media, journalism, marketing,
  or a related field.

Experience and Expertise

• 1-3 years of experience in social media content creation, digital
  storytelling, or related creative production.
  • Demonstrated skill in short-form video production. From concept and scripting through
    filming and editing to analytics and value to the brand.
  • Proficiency in Adobe Premiere Pro, and mobile editing tools like CapCut.
  • Familiarity with Adobe Creative Suite, Canva, and digital photography/videography/lighting fundamentals with a keen eye for what
    makes a compelling image.
  
  

  Working knowledge of accessibility and inclusive content practices.

  
  
  • Experience using social
    management and analytics tools (Sprout Social, Hootsuite, Meta Business Suite, TikTok Analytics, Google Analytics).
  • Strong
    understanding of storytelling, composition, compelling caption writing and audience engagement trends.
  • Portfolio or reel
    demonstrating short-form video and social content required.
  • Must thrive in a fast-paced environment.
  • Availability for
    evening and weekend assignments as needed.
  • Drone license/experience preferred but not required.
  
  

  Performance
  Indicators

  • Consistent delivery of high-quality, on-brand, accessible digital content.
  • Growth in engagement, reach, and
    completion rates across UTampa’s social channels.
  • Positive collaboration and professional relationship building with student
    creators and campus partners.
  • Effective monitoring/social listening and timely escalation of reputational issues.Effective
    planning for upcoming events and opportunities for UTampa’s digital presence.
  • Contribution to monthly and quarterly digital
    performance reports.
  
  

  Submission Guidelines

  
  

  To receive full consideration for employment with The University of
  Tampa, please be sure to submit/upload required documents for this position at time of application submission. Required documents
  should be submitted in the attachment box at the bottom of the “My Experience” page of the application before continuing through the
  application.

  Background Check Requirements

  
  

  Finalists may be required to submit to a criminal background check.
  Some positions may also require a motor vehicle report and/or a credit report.

  Additional Information

  
  

  This description
  is intended to be generic in nature. It is not to determine specific duties and responsibilities for any particular position. Essential
  functions and overtime eligibility may vary based on the specific task assigned to the position.

  
  
  

  To apply, visit https://utampa.wd1.myworkdayjobs.com/en-US/Staff/job/Tampa/Social-Media-Content-Coordinator_R0010274.
  

  
  
  

  jeid-6e770143a41eee4d91bd318c2a8d697c