Web Analyst (Hybrid Eligible)
Boise State University
Job no: 499339
Work type: Non-Classified/Professional
Location: Boise, ID,Hybrid
Categories: Information Technology,Education and Training,Marketing and Communications,Hybrid,Extended Studies,Mid-Level
Join a dynamic university marketing and communications team as a Web Analyst and play a key role in shaping the online user experience. In this role, you’ll use data-driven insights to align web and UX projects with the university’s strategic goals-improving site performance, SEO and accessibility. You’ll analyze web traffic, user behaviors and content effectiveness using Google Analytics and other reporting tools to optimize site design and navigation. Collaborate with designers, developers and content creators to craft engaging, responsive and user-friendly web experiences. Ideal candidates combine analytical thinking, UX expertise and web development skills to continually enhance digital engagement and support student success.
Job Summary/Basic Function:
Web Analyst is responsible for development of a web analytics program and comprehensive SEO strategy at Boise State University for the purpose of delivering sophisticated, insightful and actionable data from Boise State’s online channels. This position will act as an expert in web analytics and SEO and will function as a web and customer advocate who will provide value in the ability to gather and interpret data and to deliver recommendations to the campus community.
This position is not eligible for VISA Sponsorship.
This position may have the opportunity to work a hybrid work-schedule, where a mix of in-person work from a Boise State worksite and an alternative work location is utilized, within the state of Idaho. Candidates must be able to work on-site as needed.
Department Overview:
The Division of Extended Studies is on a mission to extend higher education beyond traditional boundaries. Our collaborative teams expand student access and improve student success with innovative programs that reach across our metropolitan area, Idaho and beyond. We facilitate online education, community-based programs, concurrent enrollment at high schools, summer sessions, continuing education programs and other lifelong learning options. Join us!
The Marketing and Communications team, within the Division of Extended Studies, focuses on the awareness and promotion of Boise State Online and programs supported by the Division of Extended Studies. The team is composed of professionals with a variety of skill sets spanning creative, marketing and content development. The team draws on these diverse talents to collaboratively achieve goals.
Level Scope:
Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and/or support employees. Typically hold a Bachelor’s Degree and 2 years of professional experience or equivalent relevant experience.
Essential Functions:
- Analyze and Improve Website Effectiveness
- Ensure university web content complies with university policies and best practices. Utilize Google Analytics and other site reporting tools to analyze user behaviors, site traffic, and content effectiveness.
- Assess site SEO, make SEO improvements where applicable, and empower site administrators and content authors to optimize their content for search and user experience.
- Utilize university page templates to design and develop web pages that are accessible, responsive and compatible with all browsers and platforms.
- Support other MarCom reporting activities utilizing the suite of Google properties and purchased linking tools.
- Contribute to website strategy
- Lead team efforts to utilize analytics, best practices, and user experience data to refine and strategically improve web design and navigation.
- Work with MarCom team members to utilize the university’s content management strategy to assess current content and develop new content.
- Work with site administrators to utilize analytics, best practices, and user experience data to refine and improve site architecture and navigation.
- Lead landing page strategy by creating templates and variants for landing pages using Unbounce to support paid marketing campaigns. Make data driven decisions to increase conversions and engagement.
- Design, develop, deliver and support web content and design.
- Improve user experience by continually monitoring Extended Studies web properties to ensure that information is accurate, content is current, and pages are free of errors.
- Collaborate closely with a variety of stakeholders, both internal and external, on all aspects of projects, including planning, content, layout and publication of marketing materials, turnaround time, etc.
- Conduct user experience research and utilize feedback to make improvements.
- Utilize Google Analytics and other site reporting tools to analyze user behaviors, site traffic, and content effectiveness and make data-informed changes to web content and navigation.
- Leverage analytics to determine the effectiveness of activities and make continual improvements.
- Monitor Wrike project management ticketing system to acknowledge and prioritize incidents and requests for service and support.
- Utilize critical thinking skills and content management system knowledge to troubleshoot incidents; work with Extended Studies Marketing and Communications team, Extended Studies technical resources, and other OIT areas as needed.
Knowledge, Skills, Abilities:
Minimum Qualifications:
Bachelor’s degree or equivalent plus 2 years of relevant professional experience.
Preferred Qualifications:
Salary and Benefits: Salary is $55,057.60/annually. Boise State University provides a best-in-class benefits package, including (but not limited to):
- 12 paid holidays AND the University is closed between Christmas and New Year’s (requires use of 3 vacation days)
- Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
- 10.76% University contribution to your ORP retirement fund (Professional and Faculty employees)
- 11.96% University contribution to your PERSI retirement fund (Classified employees)
- Excellent medical, dental and other health-related insurance coverages
- Tuition fee waiver benefits for employees, spouses and their dependents
- See our full benefits page for more information!
Required Application Materials:
Resume and Cover Letter
About Us:
Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We’re a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.
Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. We’re building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.
Learn more about Boise State and living in Idaho’s Treasure Valley at https://www.boisestate.edu/about/
Applications close: Tue, 04 Nov 2025 06:55:00 GMT
To apply, please visit: https://careers.pageuppeople.com/978/cw/en-us/job/499339
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