Web and Marketing Analyst

Job Number: SA75424

Fair Labor Standard Act
Classification
Exempt

Anticipated Pay Range: $80,000-$90,000

Pay Range
Information

Chapman University is required to provide a reasonable estimate of the compensation range for this position.
This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills,
knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined
based on the final candidate’s qualifications and experience, as well as internal equity and other internal factors. The anticipated pay
range is not a promise of a particular wage.

Job Description Summary

The Web and Marketing Analyst oversees
web and marketing tracking and analytics for Chapman’s Strategic Marketing and Communications (SMC) department to help inform and influence
web and marketing strategy and spend. This position works closely with the marketing, web, and enrollment teams to ensure website and
marketing objectives are being met through organic efforts, paid advertising and other marketing tactics and serves as the administrator for
the university’s marketing analytics and integration tools. The analyst is also responsible for market research and insights as
directed.

This position is in person in Orange, CA. The successful candidate will be expected to be in the office 3-5 days a
week.

Responsibilities

• Clearly articulate the ROI analysis of institutional web and marketing efforts and
  spend using tools like Google Analytics, Google Search Console, SiteImprove, SEMRush, third-party data and other marketing automation and
  integration tools.
• Prepare regularly scheduled university-wide reports, other specific reports, and real-time dashboards linking
  lead generation, website conversions, and enrollment trends with media expenditures, SEO efforts, and relevant marketing funnel
  activities.
• Deliver relevant KPI reporting and presentations to SMC, senior leadership, and campus communicators, using Google
  Looker Studio and other dashboarding/presentation tools.
• Conduct market research and provide insights as directed and assigned to
  help gauge program demand, analyze competitor sets, refine marketing messages and inform keyword strategy.
• Support other duties for
  SMC as assigned.

Required Qualifications

• Bachelor’s degree in communications, marketing, business, data
  analytics or related field required or an equivalent combination of education and job-related experience.
• 2-3 years as professional
  analyst experience, preferably in a digital marketing capacity.
• Experience managing a marketing automation software tool, a high
  level of proficiency in Google Analytics, and a working knowledge of content management systems.
• Proficiency in tools like Google
  Analytics, Google Tag Manager, Google Search Console, Google Looker Studio, and integration platforms like Zapier.
• Proficiency in
  social media platforms and their advertising tools (for e.g. Meta Ads Manager, LinkedIn Campaign Manager, Google Ads Manager
  etc.).
• Proficiency in UTM tracking. Understanding and experience of SEO, keyword research and tools like moz.com, ahrefs and/or
  SEMrush.
• Strong analytical skills and experience with reporting and measurement capacity.
• Strong technical skills to learn
  enterprise systems, software and tools.
• Solid knowledge of web environments with the ability to conduct test and pull web
  analytics.
• Understanding of paid media with emphasis on digital marketing and media.
• Excellent communications skills and
  time management.
• Strong interpersonal skills with a diverse group of individuals at all organizational levels, both inside and
  outside the university.
• Strong attention to detail and project management skills.

Desired
Qualifications

• Understanding and experience of SEO, keyword research and tools like moz.com, ahrefs and/or
  SEMrush.
• Ability to analyze, troubleshoot and resolve web issues.
• Experience in media selection and web accessibility
  standards/guidelines.
• Experience in higher education marketing preferred.
• Experience using market research tools
  preferred.
• Entrepreneurial, self-starter with tact and diplomacy skills.

Special Instructions to
Applicants

Chapman University is an equal opportunity employer that provides equal employment opportunities to all
individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive
consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression,
national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status,
marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.

Applicants for Staff
and Administrator positions must be currently authorized to work in the United States on a full-time basis.

The offer of employment
is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a
signed original acceptance of the Chapman University Agreement to Arbitrate.