Web Communications Director

February 4, 2026

Full Time
Columbus, MS
Posted 4 weeks ago

Job Summary:

The Web Communications Director drives the web strategy, user experience and development for the
university’s website and is a key partner in delivering university messaging across other digital platforms including email, digital
signage, intranet and the events calendar. The Director has primary responsibility for executing web development efforts, demonstrates
initiative in developing solutions that bridge the creative with the technical, and works in partnership with colleagues in developing
solutions for the university’s long-range goals for disseminating digital content, both internally and externally. The Director will be
responsible for ensuring that the representation of digital content reflects the mission and brand of the university to an audience of
prospective students, current students, faculty, staff, and alums.

Essential Duties:

Conceptualizes and
writes web copy that supports marketing goals of the university.
Collaborates with in-house design and marketing teams as well as
internal and external back-end developers to regularly refresh University website’s front-end design, user experience and content.
Leads the website governance process and serve as a strategic consultant to campus partners on best practices and opportunities for
improvement within their subdomains.
Ensures accuracy of all University Relations-maintained websites.
Oversees QA process
for front-end activities (content, design).
Trains, writes instruction manuals, and troubleshoots for campus content
managers.
Monitors web compliance with applicable IHL, state, and federal regulations.
Assists ITS with web server
management and administration.
Provides web support to promote key university events and initiatives.
Creates specialty
websites such as Presidential Inauguration, QEP, Annual Report, etc.
Develops, monitors, and maintains presentation standards for
university websites.
Serves as the point of contact for departmental website support; interacts daily with faculty and staff;
provides assistance and training to the department website manager as needed.
Maintains and reports web usage and access
statistics.
Reviews and tests software applications for potential use in web design.
Provides web communication support
for crisis response.
Provides web-based versions of print publications such as Visions.
Troubleshoots technical problems
with the university’s website.
Monitors industry/university websites to identify innovations, best practices.
Collaborates
technical, design and marketing teams to create interactive content and digital experiences for target audiences; collaborates across all
levels and functions including with peers and leaders to effectively achieve objectives and lead.
Other reasonable duties as
assigned.

Minimum Qualifications:

Education:

Bachelor’s degree preferred;
professional knowledge equivalent to a bachelor’s degree required.

Experience:

Requires more
than 5 years related experience
Experience in marketing or communications, preferably in higher education.
Experience
working with marketing automation tools and managing content in apps.
Experience contributing to or overseeing the creating of
AR/VR experiences.
Experience working with website personalization and automating custom content delivery on website.
Experience working in digital marketing and providing analysis of outcomes as well as recommendations for continual improvement
Demonstrated website acumen and proficiency with one or more content management systems. Must have a supporting project portfolio with role
contributed clearly outlined to highlight ability to meet expected knowledge, skills and abilities.

Knowledge , Skills
and Abilities:

Skilled in CMS (WordPress), HTML, XML, PHP, CSS, as well as scripting languages and
troubleshooting.
Background in data analytics and creating reports on outcomes; digital ADA compliance and best practices; SEO, SEM
and search tuning best practices, trends and tools.
Working knowledge of JavaScript, Google Tag Manager and utilizing cookies /
pixels / tags to personalize and customizes digital content delivery.
Strong written and verbal communication skills.
Demonstrated creative self-starter with strong work ethic, team orientation and commitment to quality; able to integrate thinking and
feedback from divergent points of view.
Ability to coordinate a variety of concurrent projects and production timelines
simultaneously, effectively setting priorities, achieving goals and measuring results
Meticulous attention to detail and commitment
to seeing projects to successful completion.
Ability to be flexible with assignments and shifts in priorities.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to
perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit and use hands to
finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. Specific
vision abilities required by this job include close vision, color vision, depth perception and ability to adjust focus.

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