Web Writer & Content Specialist
Bryn Mawr College:
Office of Communications and
Marketing
Location:
Bryn Mawr College Campus
Job Description:
The Office of Communications & Marketing at Bryn
Mawr College is currently seeking a full-time Web Writer & Content Specialist for a 12-month appointment. Reporting to the Director of
Digital Strategy and Engagement in the Office of College Communications and Marketing, the Web Writer & Content Specialist creates,
edits, and maintains clear, user-centered content for the College website and related digital channels, including internal platforms and
email communications. The role ensures Bryn Mawr’s content reflects the College’s voice, values, and priorities while serving key audiences
across the institution. The Web Writer & Content Specialist partners with campus departments to translate complex academic and
administrative information into accessible, well-structured digital content.
About the Institution: Since its founding in
1885, Bryn Mawr College has been the preeminent college for women interested in the pursuit of wisdom necessary to challenge the world’s
expectations. With its pioneering American Collegiate Gothic architecture and picturesque landscape, our campus is recognized as one of the
most beautiful in the country. Located less than 15 miles from Philadelphia, and within 2-3 hours of New York City, Baltimore, and
Washington, DC, Bryn Mawr’s location offers easy access to public transportation and endless recreation, dining, retail, and cultural
activities.
Schedule & Benefits: Bryn Mawr is committed to building and sustaining a campus community where faculty and
staff can thrive. This full-time, 12-month appointment includes a hybrid schedule (1-day remote / 4 days on-campus), subject to College
policy; The College offers competitive salaries and excellent benefits. This position is eligible for 22 days of vacation per year, three
days personal leave, generous holiday time (including an extended winter break between Christmas Eve and New Year’s Day), sick leave,
medical, dental, and vision, and more. Waiting periods may apply.
Characteristic Responsibilities:
Web and Digital
Content Writing
- Write, edit, and maintain high-quality content across Bryn Mawr’s website and related digital channels
ensuring clarity, accuracy, tone, and consistency.
- Serve as a steward of the College’s digital voice, helping departments
align their content with institutional messaging, branding, and style guidelines.
- Work with campus partners to understand
their programs, audiences, and goals and translate that knowledge into effective digital content.
- Lead content reviews and
rewrites for departmental sites and communications, including restructuring content, improving readability, and clarifying
messaging.
- Collaborate on website refreshes, launches, and content initiatives by developing, editing, and organizing
content for new or updated pages and messages.
- Adapt and repurpose content for different formats, audiences, and
distribution channels while maintaining consistency of voice and message.
- Develop and maintain content calendars to
support ongoing maintenance and improvement.
- Stay informed about best practices in web writing, content design, and
user-centered communication.
Accessibility, Quality, and Performance
- Edit and review content to ensure compliance
with accessibility standards, including plain-language best practices, heading structure, and document accessibility.
- Serve as a liaison with document remediation vendors and campus partners to ensure accessible, usable content.
- Use
website analytics and user behavior data to inform content improvements and evaluate whether content is meeting audience needs.
- Prepare and share basic content performance reports with campus partners to support data-informed content decisions.
- Provide guidance and training to campus partners on writing for the web and other digital communication tools. This includes group
sessions, documentation, and one-on-one support.
Website Asset Coordination
- Collaborate with Creative Services
colleagues to curate photo and document assets for departmental website use.
- Submit photo and video requests to Creative
Services, as related to elevating the website with visual and interactive assets.
- Gather news articles from the Editorial
Services team to build engaging, dynamic news and story posts on the website.
- Collaborate with College Communications
colleagues to execute the team’s asset syndication model across the website.
- Partner with graphic and multimedia designers
to source website content as needed.
May perform other duties as assigned.
Qualifications:
- Bachelor’s degree
in communications, English, marketing, digital media, or a related field required. Master’s degree in relevant field or relevant
professional certifications preferred.
- Minimum 2 years related professional experience in web writing or content
development. Relevant higher education or nonprofit experience a plus.
- Experience writing or editing content with SEO best
practices in mind, including headings, metadata, and keyword strategy.
- Excellent writing, editing, and proofreading
skills, with the ability to adapt tone for different audiences and multiple digital formats, including websites, email, and internal
communication platforms.
- Strong organizational and project-management skills, with the ability to manage multiple content
projects simultaneously.
- Ability to work collaboratively with a wide range of campus partners.
- High
attention to detail and commitment to accuracy.
- Commitment to Bryn Mawr College’s mission and inclusive excellence in both
content and workplace culture.
- Successful completion of satisfactory background checks.
To apply, upload your
complete application package as a single PDF document. A complete application package includes: 1) cover letter; 2) resume; and 3)
names/contact information for three professional references. Application review will continue until the position is filled. To initiate your
application, use the APPLY button.
Weekly Hours:
35
Source ⇲
