“At 50, Hello Kitty Is as ‘Kawaii’ and Lucrative as Ever “

At 50 Hello Kitty Is as Kawaii and Lucrative as Ever

At 50 Hello Kitty Is as Kawaii and Lucrative as Ever TOKYO — On November 1, 2024, Hello Kitty, the iconic bow-wearing character created by the Japanese company Sanrio, celebrated her 50th anniversary with a global flourish befitting a pop culture phenomenon. Born in 1974 as a simple illustration on a vinyl coin purse, Hello […]