Senior Associate Director of Marketing

Contract Freelance Full Time Part Time PartTime Brooklyn, NY Posted 3 months ago Job Title: Senior Associate Director of Marketing Full/Part Time: Full-Time, FLSA Exempt Campus: University-Wide Reports To: Chief of Brand Strategy Basic Function and Scope of Responsibilities The Senior Associate Director of Marketing leads Long Island University’s editorial strategy, flagship publications, and external editorial collaborations while also serving as a key connector with corporate, cultural, and industry partners. Reporting to the Chief of Brand Strategy, this role plays an essential part in advancing the University’s reputation and visibility through high-quality storytelling, publications, and strategic alliances. The Senior Associate Director manages the full lifecycle of print and digital publications, supervises freelance and part-time writers, and ensures editorial excellence across University communications. Additionally, the role cultivates and manages partnerships with premier organizations such as Dassault Systèmes, Roc Nation, Virtual Enterprise International, The Society of Presidential Descendants, BSE Global, and Live Nation, leveraging these relationships to amplify the University’s brand on regional, national, and global stages. Principal Marketing Responsibilities Lead and execute integrated marketing strategies across digital, print, and media channels to advance enrollment, retention, fundraising, and brand awareness. Ensure brand consistency in messaging, tone, and visual identity across all University platforms. Collaborate with departments across the University-including Academic Affairs, Admissions, Advancement, Athletics, and Student Affairs-to support recruitment, retention, fundraising, and institutional branding goals. Manage and mentor student workers, interns, part-time staff, and contracted vendors as assigned. Coordinate multichannel campaigns (email, web, social media, print, video) that align with institutional priorities. Use analytics to measure campaign effectiveness and adjust strategies based on data insights. Identify and implement emerging trends and best practices in higher education marketing. Represent the University at select internal and external events, ensuring high-impact brand representation. Other duties as assigned by the Chief of Brand Strategy or senior University leadership. Focus Area Responsibilities: Strategic Publications Editorial Leadership: Serve as editor-in-chief for the University’s flagship magazine, newsletters, and annual reports; oversee editorial calendars, feature planning, and longterm content strategies. Content Development: Produce compelling written materials that highlight student success, faculty scholarship, alumni impact, and donor support. Review and approve content for accuracy, tone, and alignment with LIU’s brand voice. Design & Layout Oversight: Collaborate with graphic designers and creative staff to guide publication design, layout, and production for both print and digital formats. Copy Editing & Quality Control: Establish and enforce editorial standards, including AP style and University house style. Provide thorough editing, proofreading, and fact-checking. Freelance & Part-Time Writer Management: Hire, train, and supervise freelance and parttime writers, copy editors, and student contributors. Ensure consistent editorial quality and timely delivery. Digital Integration: Extend flagship publications into digital-first experiences, including interactive web features, multimedia storytelling, and social media campaigns to maximize reach. Project & Vendor Management: Manage production schedules, budgets, and vendor relationships (printers, photographers, mailing houses, etc.), ensuring deliverables meet University standards. Innovation & Benchmarking: Monitor industry trends, higher education best practices, and peer institutions’ publications to recommend new formats and storytelling methods that elevate LIU’s reputation. Collaboration Across Brand Strategy Team: o Partner with the Associate Director of Web & Email Communications to align the digital distribution of newsletters and publications with broader web/email campaigns. o Work with the Associate Director of Marketing & Graphic Design to develop layouts, creative concepts, and brand-consistent visuals for University publications. o Coordinate with the Associate Director of Multimedia Storytelling & Special Projects to extend publication content into video, photography, and social media features. Focus Area Responsibilities: Strategic Partnerships & External Relations Develop and steward relationships with corporate, cultural, and industry partners, including Dassault Systèmes, Roc Nation, Virtual Enterprise International, The Society of Presidential Descendants, BSE Global, and Live Nation, highlighting joint initiatives through co-branded publications, feature stories, and campaign materials. Collaborate with Advancement and University leadership to produce communications that showcase strategic alliances, philanthropic impact, and shared initiatives with external partners. Act as a liaison between LIU and partner organizations to ensure messaging is mutually aligned, brand standards are upheld, and joint initiatives maximize institutional visibility. Explore new publishing, media, and partnership opportunities that expand LIU’s reach, enhance its reputation, and position the University as a leader in education, research, and industry innovation. Education Requirements A bachelor’s degree in journalism, communications, English, or a related field is required. A master’s degree is strongly preferred. Training, Skills, Knowledge, Experience Minimum of 7 years of progressively responsible experience in editorial management, publications, or communications, preferably in higher education or nonprofit sectors. Demonstrated expertise managing publication lifecycles across print and digital platforms. Exceptional writing, editing, and proofreading skills, with mastery of AP style and institutional brand voice. Proven ability to manage freelance writers, editors, and vendors. Experience working with designers, photographers, and multimedia specialists to produce high-impact publications. Strong project management skills with the ability to oversee complex production schedules and budgets. Excellent interpersonal and partnership-building skills with external organizations and corporate entities. Familiarity with digital publishing platforms, CMS tools, and email marketing platforms. Working Conditions Some evening and weekend work may be required for project deadlines and events. Occasional travel to/from LIU campuses, partner sites, and external vendor locations may also be required. LIU is an equal opportunity employer. LIU is committed to extending equal opportunities in employment to all qualified candidates who can contribute to the diversity and excellence of our academic community. LIU encourages applications from all qualified individuals without regard to race, color, religion, genetic information, sexual orientation, gender and/or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, age, disability, or any other basis protected by applicable local, state or federal laws. Hiring is contingent on eligibility to work in the United States. Source ⇲ To apply, please visit the following URL: