Temporary Communication
Professional/Fitness Marketing Specialist – 39055 University Staff Description
University of Colorado
Anschutz
Department: School of Medicine, Anschutz Health and Wellness Center
Job Title:
Temporary Communication Professional/Fitness Marketing Specialist
Position #00845401 – Requisition
#39055
About the CU Anschutz Health and Wellness Center
This is a
Temporary position limited to no more than 9-months and hours are limited to 10 hours per week.
The CU
Anschutz Health and Wellness Center (AHWC), established within the CU School of Medicine, opened in April 2012. Our vision is a campus where
wellness is the foundation of everything we do. To foster this vision, the staff of the AHWC collaborate with campus partners to utilize the
power and science of movement, nutrition, and mental well-being to enrich the health and wellness of our community. The AHWC serves as a
campus resource that provides support and a space for innovation and collaboration for researchers, clinicians, patients, students, campus
employees, and community members. The AHWC has five core areas of focus including clinical research, clinical medicine, campus/community
programs, training and education, and the fitness center. These core areas utilize the physical infrastructure of the AHWC including the
metabolic kitchen, fitness center, clinic, meeting rooms/board rooms, green roof, and 3rd and 4th floor office space. More information on
AHWC can be found at anschutzwellness.com.
Miss
ion Statement: To utilize the power and science of movement, nutrition, and mental well-being to enrich the health and wellness of
our community.
AHWC Fitness Center
The
Job Summary
A key member of the AHWC
Fitness Center’s membership and sales team, the Fitness Marketing and Communication Specialist is responsible for coordinating overall
marketing and digital media efforts for the Fitness Center, under the direction of the Fitness Center General Manager. The Fitness Marketing
and Communication Specialist is responsible for driving new member leads, engagement and retention efforts, in tandem with a Fitness
Center-focused digital media strategy that drives increased engagement and traffic through strategic campaigns and compelling content. The
ideal candidate has a broad range of marketing experience with strong storytelling, creativity, design aesthetic and technical expertise and
can effectively communicate across a wide range of audiences.
Supervision Received
Fitness Center General
Manager
Supervision Exercised
None
Key Responsibilities:
Membership
Marketing (80%)
- Assist with the development of campaigns and promotions that drive new member acquisition and sales. Attend
monthly sales meetings and work closely with sales team on promotion, execution and reporting. - Assist with coordination of member
engagement and retention programs, including onboarding, email marketing and market research. - Coordinate marketing efforts for
fitness and sales programs and events throughout the year (classes, workshops, orientations, campus events), including promotional
materials.
Social Media (5%)
- Assist in the management and execution of social media strategy, including
benchmarking and analysis of campaigns for Fitness Center-specific accounts. - Maintain social media editorial/content
calendars. - Together with sales team, monitor all digital engagement, relevant social media accounts, comments, reviews and direct
messages. Respond in a timely and professional manner. - Engage with AHWC marketing and communications team for cross-posting and
content sharing, when appropriate.
Digital Advertising (5%)
- Execute, monitor and analyze
paid digital advertising strategy to drive lead generation and brand awareness for the center and various programs and
services. - Track effectiveness of content and campaigns. Make recommendations for improvement.
Content
Creation (10%)
- In alignment with the University of Colorado Anschutz Medical Campus brand guidelines,
produce, edit and publish original content for different audiences, including graphics, video and text, for use on social media, websites,
newsletters and other communications. - In collaboration with the fitness center department subject matter experts, generate content
that is compelling, accurate and consistent with the center’s messaging and brand standards, while driving designated KPIs. - Ensure
compliance with all CU brand standards and accessibility laws for print and digital media.
This description is a summary only and
describes the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from
time to time and/or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the
supervisor and/or hiring authority.
Hybrid – this role is eligible for a hybrid schedule
of on-campus work as-needed for content creation and meetings.
The Anschutz Health and
Wellness Center resides within the School of Medicine at the University of Colorado Anschutz Medical Campus. The CU Anschutz Health and
Wellness Center (CU AHWC) is an interdisciplinary center whose overarching goals are to have an impact on the campus while building towards
sustainability. Either of these alone is insufficient. We strive to achieve both.
Top researchers work side-by-side with clinicians
to develop and deliver wellness and weight loss programs and work with patients, providers, students and trainees, employees, researchers to
take these programs beyond the walls of the center into communities. The mission of the center is “to collaborate with campus partners to
develop and deliver programs and services targeting physical activity, nutrition, and mental wellbeing that enhance the lives of people who
come here.”
The vision of the center is “a campus where wellness is a foundation of everything we do.” All endeavors at the center
are focused on this vision. An integrated approach with a shared philosophy is core to the development of the center’s programs. These
programs strive to involve every area of the business, including wellness clinic services, the fitness center, and the metabolic and
demonstration kitchens. Without this integration, it is not possible to achieve the vision that catalyzed the development of the center. The
center serves as a “learning lab” for creating a model of standard care for wellness centers that can be replicated and exported.
Minimum Qualifications:
Applicants must meet minimum qualifications
at the time of hire.
- Bachelor’s degree in marketing, communication, design or related field from an accredited
university. - One (1) year of professional experience in digital media, website and social media management which may include content
creation, including graphics, video and copywriting and/or paid digital advertising.
***Those selected for interviews will be asked
to provide samples of professional work, which may include social media posts, video, website work, paid digital ad campaigns, written blogs
or articles.
PLEASE NOTE: Candidates will be responsible for travel expenses related to the interview process and any relocation
expenses, if applicable.
Preferred Qualifications:
- Hands-on experience with content management
systems, including WordPress and HubSpot; HTML is a plus. - Hands-on experience with social/digital content creation and optimization,
paid advertising and digital management tools, including SproutSocial (or other social media planning tool), Facebook Business Suite and
Google Analytics and AdWords. - Experience working with a commercial fitness center.
- Intermediate to advanced graphic design,
photography and video production/editing experience; experience with Adobe Creative Cloud and Canva. - Experience with a range of
creative and informative copywriting for diverse audiences, including development and creation of engaging copy for social media posts,
promotions, events, blogs and articles.
Knowledge, Skills and Abilities:
- Strong knowledge of
grammar, editing and AP style guidelines. - Commitment to producing high-quality deliverables that elevate the center’s
brand. - Strong storytelling and creativity with ability to communicate voice and call to action in a variety of
formats. - Highly organized and detail oriented with excellent time management; ability to priority, problem solve and meet
deadlines. - Exhibits curiosity and interest in learning about and promoting all areas of the center.
- Interest in learning and
mastering new technologies and digital platforms. - Strong work ethic with ability to work independently as well as with the
team. - Ability to establish and maintain effective working relationships with constituents at all levels throughout the center and
campus. - Outstanding customer service.
- Interest in fitness, health and wellness.
- Demonstrated commitment and
leadership ability to advance diversity and inclusion. - Exposure to, or knowledge of, HIPAA policies and procedures
For full consideration, please submit the following document(s):
1. A letter of
interest describing relevant job experiences as they relate to listed job qualifications and interest in the position
2. Curriculum
vitae / Resume
3. Five professional references including name, address, phone number (mobile number if appropriate), and email
address
Applications are accepted electronically ONLY at www.cu.edu/cu-careers.
Questions
should be directed to: [email protected]
This position will remain open until filled. Applications will be reviewed as
they are received, and candidates may be contacted for interviews throughout the posting period. Upon candidate selection, the posting will
be closed, and no further applications will be accepted.
The hiring range
for this position has been established at:
$28.00 to $32.00 an hour.
The above hiring range
represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The salary of
the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience,
education, specialty and training.
Your total compensation goes beyond the number on your paycheck. Temporary employees are
only eligible for sick leave benefits.
Employment Opportunity
Statement:
The University of Colorado (CU) is an Equal Opportunity Employer and complies with all applicable federal, state,
and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with
respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with
disabilities.
The University will provide reasonable accommodations to applicants with
disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act,
please contact the Human Resources ADA Coordinator at [email protected].Background Check Statement:
The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe
and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations
for all prospective employees.
CU Anschutz strongly encourages vaccination against the
COVID-19 virus and other vaccine preventable diseases. If you
work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz,
you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or
volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll
in the occupational health medical
surveillance program.
Application Materials Required: Cover Letter, Resume/CV, List of References Job Category
:
Professional Support Services Primary Location
: Aurora Department: U0001 — Anschutz Med Campus or Denver – 21519 –
SOM-Health&Wellness FitnessCtr Schedule
: Full-time Posting Date
: Feb 19, 2026 Unposting Date
: Ongoing
Posting Contact Email: [email protected]
u Position Number: 00845401
To apply, visit https://cu.taleo.net/careersection/2/jobdetail.ftl?job=39055&lang=en
jeid-8c3c36fa28c16b41
91ce493db3e2c434
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